Falling stars was created to experience Trident’s new Vitality gum in a whole new way. Mirroring the sensorial states the gum seeks to elicit, this digital toy was designed to be a multi-sensory experience where users can create a world of music and dancing lights in seconds, by drawing organic vines and tapping on falling stars on the screen.
In 2011, Falling Stars was in the top 10 free entertainment apps charts in the iTunes App store for many months.
Wonderground is a “real-life treasure hunt” conceived to allow players to see the extraordinary in their everyday life.
It’s an iOS and web game that takes players on a science and technology adventure throughout major U.S. cities. On the web, players embark on immersive 360 panorama fact-finding missions, and on mobile, players go on real-world missions, unlocking clues using patented object recognition technology. Average time spent exceeds 10 mins with 40% of visitors converting to players.
Responsibility: Creative direction, branding, illustrations and interaction design
The Six Flags Fun Finder app is a pocket-sized guide to the park, designed to enhance every aspect of your Six Flags trip starting from the car ride to get there.
Select your favorite park to access ride information, park maps, insider tips and more. Go for the ultimate thrills by spinning The Big Scream wheel or find the best places to hang with friends in the Social Club. We’ve even planted some hidden fun inside the app like Whack-A-Friend and Hurl-O-Meter. But you’ll have to snoop around to see what those are all about.
Responsibilities: Creative direction, branding, illustration and interactive design
Bouncy Hamsters is the rollout product created by my own mobile gaming company. Players must catch all the falling baby hamsters with a trampoline and bounce them to safety.
The baby hamsters are chatty, mischievous but can also be helpful. Players accrue points to earn badges and unlock special baby hamsters with powers to slow time, or to help catch more babies.
Currently, the game has more than 5000 unique users and 40,000 sessions with an average of 5 out of 5 stars rating.
Responsibility: Creative direction, game design, UI, UX, illustration and interaction design, voice over, responsive site design
Samsung HDTV brought the first curved TV to market for the optimal viewing experience from any angle with the best picture quality, sound and design. To tell their story, we created original content on Facebook, to inspire emerging markets, influencing their purchase decision down the road. The strategy was to both entertainment and educate.
We concepted and executed weekly content for Samsung TV USA Facebook page, and grew 6 million+ fans for the page in under a year. I scouted, trained managed teams of designers and copywriters to meet tight weekly schedules for production.
Responsibilities - Creative direction, design, illustration, project management, budget, recruit and train new talents.
Intel is so much more than their omnipresent and cutting edge processors. Through computing innovation, the brand has pushed the boundaries of smart and connected technologies to make amazing experiences possible for everyone.
To help tech enthusiasts and everyday users take a closer look inside the amazing world of Intel, we produced original social media content for Facebook, Vine and Instagram every week.
Responsibilities: Creative direction, illustration, design, managed teams of fulltime and freelance multi-disciplinary talents, and built a vines production studio to meet the demands of weekly deliverables.
The Panasonic Jungle was the first handheld gaming console to sport a full-qwerty keyboard. It was designed from the ground up specifically for players of massive multiplayer online games, who want to take their games on the road without their PC.
We partnered with Panasonic to develop the device, designed the UI, designed website, and created original video content for online marketing.
Responsibility: Art direction, design, character designs, character bible, faceplate design
Brand work and character design for coffee shop franchise targeting Asians teens and trendy millennials.
The brand's signature coffee, the kopi luwak, or civet coffee, is known for its smooth, chocolaty after taste devoid of any bitterness. I designed a cute and cuddly civet mascot to build a character brand for lifestyle merchandising. For novice coffee fans out there, the coffee is brewed from the beans that comes out of this nocturnal mammal's butt.
Mascot park was social game that lived on Facebook, developed to extend Six Flag’s entertainment brand into the digital world. Players design their own Mascot, create their own shows, design their own stage with props, to compete in the virtual Six Flags world for rock star status.
The winner of the social game would see their mascot be adopted in real world park locations.
Responsibility: Creative direction, branding, design, concept art, character design
Original IP I created targeting tweens and teens. The brand is unique in the goth space blending the romance with the melancholy. Created interactive website with content for licensees for merchandising.
Wrote and illustrated original stories about a forgotten imaginary friend lost in the world of forgotten memories, trying to find his way home.
Licensed products included T-Shirts, bags and accessories.
An AT&T campaign pitch for digital content to warn teens of the dangers of texting while driving. The idea is that every time you text while you drive, you turn your vehicle into a suicide machine.
Responsibilities: Creative direction and illustrations
Original IP developed for comic books and games. (updating screens...)
Designed with college students in mind, the Chase +1 Student MasterCard rewards young people for doing what it takes to build a good credit history and healthy credit habits.
We produced a curriculum for students to improve their credit ratings and a rewards program, with a 1-to-1 ratio of points to dollars. Students also get a sleek black credit card and can redeem their points directly in a store app we developed inside Facebook.
Calorie Kids was a collectible trading card game designed to teach kids the value of good nutrition. I illustrated over 100 characters for trading cards. Developed and maintained interactive website for game.
Responsibility: Creative direction, illustration
Takeout Music was a music lifestyle brand dedicated to the discovery of the hottest new hip hip tracks and promoted urban youth culture world wide. The brand had five music-based web sites that offered music and lifestyle products with 500,000+ unique visitors per month.
I designed the brand mascots that took on different aspects of the brand. One for its sexiness and the other for it's funkiness. I also produced a flash animated short, a fusion of hip-hop and japanimation, that put the two characters at odds in hilarious combat.
Responsibilities: Branding, illustration, packaging design
Illustration and word mark concept for roleplaying game.