Wonderground is a “real-life treasure hunt” conceived to allow players to see the extraordinary in their everyday life.
It’s an iOS and web game that takes players on a science and technology adventure throughout major U.S. cities. On the web, players embark on immersive 360 panorama fact-finding missions, and on mobile, players go on real-world missions, unlocking clues using patented object recognition technology. Average time spent exceeds 10 mins with 40% of visitors converting to players.
Responsibility: Creative direction, branding, illustrations and interaction design