Samsung HDTV brought the first curved TV to market for the optimal viewing experience from any angle with the best picture quality, sound and design. To tell their story, we created original content on Facebook, to inspire emerging markets, influencing their purchase decision down the road. The strategy was to both entertainment and educate.
We concepted and executed weekly content for Samsung TV USA Facebook page, and grew 6 million+ fans for the page in under a year. I scouted, trained managed teams of designers and copywriters to meet tight weekly schedules for production.
Responsibilities - Creative direction, design, illustration, project management, budget, recruit and train new talents.